Descriptif
After the introduction of some basics of marketing, students start a business intelligence (BI) research and perform a market survey on their project. This approach is complemented by a MCC (Markets/Custmers/Competitors) analysis. On the basis of the internal and external analyses, students build a SWOT matrix to make a decision (Go/NoGo) about their project.
Objectifs pédagogiques
Upon completion of this module, students will be able to:
- practice basics of marketing in innovative cleantechs markets
- perform a BI research
- perform a market analysis
- perform a MCC analysis
- create a value proposition
14 heures en présentiel
réparties en:
- Cours Magistraux : 13.5
- Travail Autonomie Libre, non programmé l'EDT : 11.5
Diplôme(s) concerné(s)
UE de rattachement
- UE-M-BiW-EcI : UE 7 - Ecotechnologies and innovation
Format des notes
Numérique sur 20Pour les élèves du diplômeBiomass and Waste for Energy and Materials
Le rattrapage est autorisé (Max entre les deux notes écrêté à une note seuil)Le coefficient de l'enseignement est : 2